r€:Ls )ri iL shoulrl be('onsidered in rs entiletr. Thc :]1.rii ri rsscr:tion Ir.rle is based upon 1 co[ ]t on sens( olrsr r-.:rliorr ol r-ustomcr l>r:har,,ior r : i-rc \ pic.rl s[r,, p::r c]ot's rrot rctain all of the inrlit,rdLr tl clt::rils,rl 11(i rirosi{. rnirrk ilt his or hcr mind. b't( ,. ait,s onh' :rr o. c;-al[, scltera] impression r:rca:t rl Itr tht: oorr l( )siLe as it u,holc. lt is the o,cnlll,r rlpt cssion C|l. r'C b\ 1I-r(, rnzlrk lrom the or ji|an s].rr,p1ter-s crLri )ll ottsen,:rtion in the ntarketg,lare i'lar *ill or rvill not lcird ro a likclihood ol confLLSi()t-1 . not thc inrp c;s1<trr ,-rc.rtt:d lroll a mcticulotts ,;c,rtl arison as c>r1', .r.,sc'cl in carcluliv rvcighecl analyrls in l:3al Itriefs. Ir. I i13ar.ion o,,,cr- the allcged similaritl.of n arJls. thc: o,r'r: rr u,i1l cmphasize the similarities and rlie rrlleged ir Ir rrler rvill cmphasizc the dilferences. l'h r point is I Lrat I l-re Lr,l o ntarks sl'rould rrot be exzrn n,:cl u ith a rr il: or;cope to find thit <lifferences, f'tr this s r rot lht: \,a'; I re zrvcrage purchzrser views t]re rna r l. s. l'o th(l :rr.:cr r!le buvcr, the points of similaritl 1rc rrore inl) )r:allt thal minor points of diJferen,:,: A court sho rkl not engage in technical S mrlzis ti;s in a r-r .lr-re n lL to find sontc minor diffr:renc,:s b,:tween r:orr icting ntarks.