which was cited in the impugned order, learned counsel submitted that the Supreme Court concluded that the trade channels were different, as between manufacturers of cigarettes and manufacturers of qwiwam. By referring to the judgment of this Court in Hatsun Agro Products Ltd. v. Arokiya Foods(Hatsun Agro), 2023 (93) PTC 592 (Madras) , learned counsel submitted that the conclusion at paragraph 28 thereof may require reconsideration in light of the judgments of the Supreme Court in Mahendra & Mahendra and Corn Products. By referring to McCarthy on Trade Marks, learned counsel submitted that confusion is a wide concept and embraces different forms of confusion, including confusion by association. For all these reasons, learned counsel submitted that the goods to which the appellant's mark is applied are clearly similar to the goods to which the 1st respondent's mark is applied.