26. The applicant is, admittedly, using the trade name and mark VEDA since 2003. Media reports filed from 2005 onwards indicate, prima facie, that the company is a player of some note in the financial services section. It has also established its profile as a profitable company since inception in 2003, placing on record its revenues for the years 2014-2015 and 2015-2016. It has clearly achieved a position of stature and repute in the market and the word 'VEDA' is seen, prima facie, to have come to be associated with it. The aspect of secondary association or distinctiveness is one of fact and one that can be established conclusively only in trial. For the limited sake of the present applications, I proceed on the basis that the applicant has established, prima facie, bonafide and profitable use of the word VEDA since the time of registration in 2003. Does this however, lead to the automatic consequence that it can claim exclusive use of the word and mark VEDA to the exclusion of others? Factually, there appear to be over 200 companies that use the word Veda either by itself or as part of a larger arrangement. In fact thus, the word is in wide use, though,