Haldiram brand, showed menu of Haldiram, on one of the TV channels that petitioner is selling non vegetarian products. The petitioner wrote a letter dated May 03, 2017 to the respondent whereby apprising the true facts and stated that the petitioner has made a name in vegetarian food market in Industry, branding a non-vegetarian products of a menu as Haldiram Branch Chicken on a TV Channel has deeply hurt the sentiments of the petitioner, which has caused distress to Haldirams brand name. Accordingly, vide letter dated May 25, 2017 to save the image of its brand name proposed to the respondent for approval of creation of “Special Purpose Vehicle”, M/s Ethnic Railway Hospitality”, the wholly owned subsidiary of the petitioner, for execution of the aforesaid contract. Despite several requests, the respondent failed to consider the same, which compelled the petitioner to write a letter dated June 12, 2017 to the respondent whereby showing its inability to continue with the catering services. A show cause notice dated June 21, 2017 was issued to the petitioner wherein a reference was made to Clauses 7.1, 7.2 and 8.1, which includes termination along with forfeiture of concession fee and security deposit and also debarment from participating in the future projects of IRCTC for a period of one year. A reply was given by the petitioner on June 27, 2017, which was followed by the impugned letter