that the petitioner can use the tagline to which objection is taken, in any other advertisement are concerned, I am of the view that in case the petitioner, in future, uses the same advertisement and objection thereto is again taken by ASCI, it will be open to the petitioner to then avail remedies thereagainst. I am also of the view that the use by the petitioner of the tagline in the subject advertisement, to which objection was taken in order dated 8th July, 2011, is not prohibited by the said order. I say so because (i) each advertisement relates to its own time and what was objectionable in 2011 may not be considered objectionable today, and, (ii) the tagline to which objection was taken in subject advertisement even if used in another advertisement may not be objectionable as the same has to be seen in the context of the advertisement. We are today living in a fast changing society norms whereof, and in context whereof objections if any to advertisement are to be judged, are changing rapidly. What human behaviour may have been objectionable in 2011 or in 2013 is not necessarily objectionable today. This Court cannot involve itself in an academic exercise, an exercise in vacuum and ought to devote its precious time to issues of the moment.
