The plaintiff is a pioneer in the trade of anklets, pooja, articles, ornaments, and other articles exclusively made of silver and are carrying on their business for a very long time. The plaintiff, which is a partnership concern predominantly, containing family members, was first started in the year 1944 under the name and style of D.R.Raanka, which is colloquially referred to as DR/DRR among the trade and public. Step by step, the business grew leaps and bounds to become a household name in buying silver at wholesale prices. The plaintiff is currently being managed by third generation of the family, who continue to trade under the very same trading style and trademark D.R.Raanka. The plaintiff manufactures all their products in their own manufacturing units, thereby ensuring high quality products to reach its ever increasing customer base. With the advent of online trading platform, the plaintiff immediately updated itself to become one of the first jewellers in the country to provide online shopping experience for their silver ornaments and silver articles through their website www.drsilver.in. Considering the ubiquitous nature of the online trading platform, through their said website, the plaintiff's products are now available for purchase across the world, thereby increasing the reach of plaintiff's reputation and goodwill to all parts of the world. To enable the