adopted the trade mark "777 Oil" in respect of the said medicinal oil since August 1992 and is continuously using the same without interruption whatsoever. The plaintiff is promoting this medicinal product like any other product manufactured and marketed by the plaintiff by ethical means i.e., through Doctors. The plaintiff-Company has widely promoted their products by using the same in their product literatures distributed to Doctors, patients and public, on the Internet, print media, advertisements in journals, magazines, exhibitions and medical, natural therapy events. By virtue of high standard and effectiveness in the treatment of Psoriasis, Doctors prescribed the same and the public also have highly patronized the said product under the Trademark "777 Oil. The Trademark "777 Oil", by virtue of its extensive use and patronage, has become distinctive of the products of the plaintiff and is being associated with the plaintiff-Company exclusively. The plaintiff has become the exclusive proprietor of the Trademark. The plaintiff has also applied for and obtained registration of the trade mark "777 Oil" under No.1061418. Thus, the plaintiff is the registered proprietor of the Ttrademark and they have exclusive right to use the Trademark "777 Oil". The plaintiff gives the sales turnover, which would clearly establish beyond any doubt the popularity and the demand enjoyed by the plaintiff's product under the Trademark "777 Oil".
