19(1)(g) and 21 of the Constitution of India. True, the doctrine of proportionality is a vital feature and indispensable component of the several of the fundamental rights guaranteed by our Constitution. At the same time, the said doctrine could not be applied unmindful of the salutary principles evolved, basing on Articles 14, 19 and 21 of the Constitution of India. In a situation like the one on hand, we have to bear in mind the rationality, reasonableness, absence of bias, fairness, gravity of the incident, nexus with the object sought to be achieved, the nature of offensive act, public policy, antecedent performance and conduct etc. etc. Therefore, taking into account the conduct of the appellant as is discussed above, it is a company indulged in successive misrepresentation and fraudulent acts while submitting the tender in the matter of supply of the medical products. Reckoning the facts and figures available on record, we are constrained to hold that the appellant submitted the contract without disclosing the requirements as is necessitated in the notice inviting tender. Therefore, the conduct of the appellant was lacking transparency and discipline, leading to suppression of a material aspect and thereby indulging itself in immoral activities disabling the authority to take a decision applying the principles of