11 states that on successful completion of 1st phase, first party (1st respondent) may implement 2nd phase and 3rd phase and if it implements, it shall be in association with the 2nd party as the project has been conceived by the 2nd party . If the 1st party declines to implement the project further, the 2nd party is free to implement the project solely or in association with any other person and in such eventuality the 2nd party may use the brand so developed in the project under its name or in any other joint venture. Relying on the said provision, it is the contention of the learned Senior Counsel for petitioner that, respondents are entitled to proceed with the 2nd and 3rd phases of the project only if, the petitioner was not interested in implementing the project. Such an eventuality has not taken place at all. In the 3rd phase, the required manufacturing set up will be constructed or installed under the special purpose vehicle company as provided under clause 12 of Ext.P2 agreement. Clause 14 of Ext.P2 agreement states, the 1st party, acknowledges that, the project has been evolved by the 2nd party, and is a proprietary of the 2nd party and the 1st party undertakes that during the continuance of this agreement or thereafter, the 1st party shall not associate with or enter a joint venture with anybody for the same project