the transaction value as shown by way of invoice and documentary details by the importer, the assessing officer is required to go through the veracity of the same. Only when he is not satisfied with the transaction value shown in the invoice, the Revenue can go to the other portion of the C V Rules to enhance the value of the consignment. As per Section 14(1) of the Customs Act, 1962, the value of imported goods shall be the ‘transaction value’, in the normal course even if the exporter and importer are related parties. There is no allegation to this effect in the present proceedings. In case this value is not found to be correct, the procedure specified under Customs Valuation (Determination of value of Import goods, 2007) (CVR, 2007 in short) Rules, is required to be followed, sequentially. Therefore, in order to invoke the other provisions of these Rules to determine the value, first of all, the Revenue is required to come out with proper plausible explanation as to why the transaction value is to be discarded. In the present proceedings, there is nothing to indicate that the Department