‘ services rendered by the OP and other beauty pageant organisers ’ would constitute the relevant product market, in accordance with the factors stated under Section 19(7) of the Act. Further, the OP, by its own admission made on its website and on various social media platforms, portrays and represents itself as one of the credible, leading and prominent organisations in India dedicated to helping married Indian women hailing from different parts of India to participate in prestigious international beauty pageant competitions. Furthermore, Clause (i) of the Participants’ T&C stipulates that participants must either be Indian citizens or have at least one parent of Indian origin or be a non-resident Indian, meaning thereby that the OP invites participants from across the country and operates pan-India. As such, in line with the factors specified in Section 19(6) of the Act specifically ‘local specification requirements’ which is a key determinant, ‘India’ ought to be taken as the relevant geographic market for the ‘Mrs. Category in Indian Beauty Pageant Industry’. Consequently, the relevant market in this case would be ‘ services provided by beauty pageants organizers for enabling married Indian women to participate in international beauty pageant competitions meant for married women ’.
