(including its affiliates) activities of (i) power transmission, (ii) power trading, and (iii) mining and supply of coal in India at the downstream level. Further, the Target is engaged in the sale of fly ash (a byproduct of thermal power generation activity) and gypsum, whereas the Acquirer (including its affiliates) is in the business of manufacture and sale of grey cement. Accordingly, the Parties exhibit the following vertical linkages: (i) Vertical Relationship I - upstream market of mining of coal in India ( Coal Market ) and the downstream market of thermal power generation in India ( Thermal Power Generation Market ); (ii) Vertical Relationship II – upstream market of power generation in India ( Power Generation Market ) and downstream market of power transmission in India ( Power Transmission Market ); (iii) Vertical Relationship III – upstream market of power generation in India (Power Generation Market ) and downstream market of power trading in India ( Power Trading Market ); (iv) Vertical Relationship IV – upstream market of sale of fly ash in India (Fly Ash Market) and the downstream market of manufacture and sale of grey cement in certain states ( Cement Market ); and (v) Vertical Relationship V – upstream market of sale of gypsum in India ( Gypsum Market ) and the downstream Cement Market. [Together the Coal Market, Thermal Power Generation Market, Power Generation Market, Power Transmission Market, Power Trading Market, Fly Ash Market, Cement Market, and Gypsum Market are collectively referred to as ‘ Vertical Linkages ’]