facilitating sale of pharmaceutical products, medical devices and OTC drugs; (d) supply of manpower and support of business functions for group companies of API Holdings; (e) provision of master data management services; (f) development of Enterprise Resource Planning (‘ ERP’ ) and software solutions primarily for healthcare businesses and other customised application services for retail pharmacies; (g) operation and provision of an online application which provides business to business (‘ B2B ’) order management system for retailers and distributors of pharmaceutical products, medical devices and OTC drugs; (h) development of a platform which connects registered medical practitioners (‘ RMPs ’) and patients for tele-consultation as well as physical consultation; and (i) manufacturing and marketing of pharmaceutical, ayurvedic and nutraceutical products, medical devices, hygiene products, life-saving medicines, herbal products and food supplements.