outlets having no card swipe machines, no minimum balance requirement, limited risk and so forth. The Commission noted that in the m-wallets segment the market share of Freecharge, Zipcash and PPBL in the m-wallet segment is in the range of [65-70] percent, [10-15] percent and [0-5] percent, respectively based on the transacted value in FY 201617. Based on volume of transactions, the market share of Freecharge, Zipcash and PPBL in the m-wallet segment is in the range of [55-60] percent, [5-10] percent and [0-5] percent, respectively. The Commission also took note of the fact that there are no significant barriers to entry in m-wallets segment and various banks have come up with their wallets like ICICI Pockets, HDFC PayZapp, State Bank Buddy, Axis PayGo etc. and are already present in this segment. Also, a number of new players have been granted authorisation to issue PPIs and are likely to enter m-wallets business. As per Assocham Report titled “ M Wallets: Scenario Post Demonetisation ” (2016), companies from all sectors are entering in this lucrative business of m-wallets as it makes an individual’s day-to-day transactions easy by providing him the ability to securely and conveniently perform transactions electronically. Further, software service companies are also ready to compete in m-wallet market by introducing advance technology platform to create an environment wherein digital payments can be accepted. Even National Payments Corporation of India has launched BHIM (Bharat Interface for Money), a mobile app which allow users to send or receive money to or from United Payment Interface (UPI) addresses, or to non-UPI based accounts. The Commission thus noted that there is presence of competition in the m-Wallet segment coupled with competitive constraints from well established players like banks and telecom companies, low barriers to entry and exit in m-wallets segment, strong demand and supply side substitutability with the presence of multiple modes of payment like debit cards, credit cards, internet banking etc. Taking into consideration above factors, the Commission does not find horizontal overlap to raise any appreciable adverse effect on competition in the m-wallet segment.