market. There are various residential projects in Lucknow other than the projects along the Rae Bareli Road which can be considered by consumers desirous of purchasing a residential plot. The distance is also not a factor that would restrict the consumer from exploring similar options in any area of Lucknow. The Commission notes that geographic region of Lucknow exhibits homogenous and distinct market conditions as compared with those prevailing in adjacent areas of Lucknow. The consumers looking for a residential plot in the said geographic area may not prefer other neighbouring areas because of the factors such as level of urban development, price, distance etc . Further, the consumers may not switch to other areas with a slight increase in the price of the plots because of factors such as consumer preferences, urban infrastructure facilities, transport services etc . Therefore, the relevant geographic market in this case may be considered as ‘ the geographic area of Lucknow’ .