these exhibitors for almost 400 screens in the territory in a span of the afternoon of 08.12.2011 so that the film may release on its scheduled release date on 08.12.2011. It is argued that it is not humanly possible to conclude deals for close to 400 screens in the span of one afternoon and therefore only few deals happened on that date allowing the film to release on a few screens and even the deals agreed upon at that time were on compromised commercials terms with less monetary consideration to M/s Kural TV and compromised revenue sharing terms etc . resulting in a situation where M/s Kural TV could not even manage to collect the entire minimum guarantee amount payable to the informant or strike a deal where it would be able to earn some profits from the exploitation of the distribution rights of the film. The film missed out on all the opening shows in the territory of Tamil Nadu on 08.12.2011 on all the screens. Furthermore, the film did not release on many screens on 08.12.2011 and the number of screens increased on 09.12.2011 as deals were concluded for many screens only on Friday in the areas of Thiruvarur, Aranthangi, certain theaters in Coimbatore, areas of Erode, Avinashi, Virudhnagar, Aruppukottai, and Rajapalayam. For areas such as Aandipatti, Bodi, Periyakulam, Karaikudi in Madurai and the areas of Thirpur, Udumalai, Vellankoil, Ooty, Mettupalayam, Muthur, Kavunthapadi, Neelambur in Coimbatore area, deals were concluded with exhibitors to screen the film as late on Saturday i.e. 10.12.2011 and the film was not screened in these areas on either 08.12.2011 or 09.12.2011 and was screened only on 10.12.2011.
