Mumbai (MCGM) not less than 69 branches, 143 ATM centres, 2 extension counters and 28 drop boxes, upon which, the petitioners have displayed such illuminated signboard or name board. The respondents, have taken into consideration the number and density of branches, ATM centres etc. in the context of jurisdictional limits of the MCGM. The respondents have taken into consideration the manner of display, the size of display as well as the impact of such display. The respondents have also made reference to the emphasis upon the name ICICI , particularly in the context of several signboards or name boards displayed by the various businesses undertaken under the name and style of ICICI Lombard, ICICI Prudential and ICICI Mutual Funds and so on, which also have distinct commercial exposition. The respondents have also taken into consideration the size of the signboard or name boards and the frequent circumstance that the word ICICI is displayed in larger letters, as compared to information with regard to the services provided like e.g. ' 24 Hour ATM '. Thus upon cumulative consideration of all facts and circumstances as well as parameters, the respondents, have concluded that signboards and the name boards displayed by the petitioners over their bank premises, ATM centres, extension counters constitute 'advertisement' for the purposes of section 328-A of the said Act.
