Consequent to amalgamation, the transferee Company will have greater flexibility to meet market and customer needs and will be able to compete more effectively thereby strengthening its market position. The scheme is commercially and economically viable and feasible and is in fact fair and reasonable. The combined resources of the transferee Company will be conducive to enhance its capabilities to face competition in the market place. The amalgamation under the scheme will be conducive to better and more efficient and economical control and conduct of the Companies. The benefits of financial resources, managerial, technical, distribution and marketing expertise would be available for the mutual benefit of all the petitioner Companies. The amalgamation would result into pooling of the human talents in terms of manpower, management, administration, marketing and combined capital resources would strengthen the financial position of the transferee Company and result in increasing the leveraging capacity of the merged entity. A larger and growing Company will mean enhanced financial and growth prospects for the people and organizations connected with the Companies. Therefore it is in the interest of the members of the petitioners Companies that such merger may unlock the shareholder value.